SHOT Show Media Blast. Issue No. 1

You are receiving this Media Blast because your press credentials have been approved to attend the 39th annual SHOT Show. You will be among the largest gathering of outdoor media in the world, and we look forward to seeing you and assisting you to get the most out of the show.

This SHOT Show Media Blast newsletter, and subsequent editions as we get closer to showtime, is designed to provide you with tips and reminders to help make your time at the show enjoyable as well as productive.

The SHOT Show will run January 17-20, 2017, at the Sands Expo and Convention Center in Las Vegas. We hope you have made your hotel and travel arrangements by now, especially since there are several other trade shows in town at the same time as SHOT Show. If you have not, consider using OnPeak, the show’s official travel arrangements partner, to do so.

As always, you can keep up with general news related to SHOT Show by reading the SHOT Show Blog at and by visiting the show’s website,

SHOT Show Online Newsroom
The place to go for show news and information that can assist you with your stories is the online Newsroom room at There you will find the following and more:

Exhibitor Press Releases
Keep up with SHOT Show exhibitor announcements and possible story ideas by looking over the extensive list of exhibiting company press releases.

Show Facts and Figures
There’s no doubt that SHOT Show is impressive. Just how impressive can be found in the Show Facts and Figures, where you might find just the head-turning insight to enliven your show coverage. For example, firearms and ammunition are a $6.7 billion industry, and the total economic impact of the industry is nearly $49 billion, which supports more than 288,000 jobs! And the reason we suggest attendees wear comfortable shoes? There are 13 acres of sold-out exhibition space—the equivalent of 10 football fields or the area covered by the base of the Great Pyramid of Giza.

SHOT Show Image Gallery
Need photos for your show coverage? Visit the SHOT Show Image Gallery on Flickr and download what you need. A selection from the 2016 show is on the site now, and new images will be uploaded during and after the 2017 show.
Frequently Asked Questions
Whether you are a SHOT Show media veteran or newcomer, browsing the Media FAQs can provide quick answers to questions you may have about the show.

The introduction of the NEXT Pavilion at the 2016 SHOT Show drew rave reviews, and we’re happy to say that NEXT is back for 2017. Developed to introduce new manufacturers and suppliers never before seen at the SHOT Show, the popular NEXT Pavilion continues with more than 100 exhibiting companies. The NEXT Pavilion provides an excellent opportunity to discover new, and newsworthy, equipment.

Press Room Hours and More Information
We encourage media to be mindful of press room operating hours, particularly daily closing times so personal items are not left behind when the room is locked for the evening. View press room hours, exhibit floor hours and important press room service information in this Press Room Resources document. Note that law enforcement booths open a half hour earlier, at 8 a.m., than the main show floor.

Industry Day at the Range—By Invitation Only
Attendance at Industry Day at the Range, slated for Monday, January 16, the day before the show opens, is by invitation only from companies exhibiting at Industry Day. Registration is still open to invited media, register ASAP to ensure your spot. Unless you are pre-registered for Industry Day, please do not show up at the range expecting to gain access.

SHOT Show • 11 Mile Hill Road • Newtown, CT 06470-2359

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National Shooting Sports Foundation
11 Mile Hill Road
Newtown, CT 06470
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