CARHARTT SPONSORS 2017 PRESS ROOM
NSSF invites all media members attending the show to stop by booth #10236 and chat up the fine folks at Carhartt who have generously agreed to sponsor this year’s Press Room. Discover all the new products they’re bringing to market this year, learn about the company’s colorful history and plan on some ink for these folks—and stay tuned, they’ll also be hosting a special Pub Talk in the Press Room that you won’t want to miss.
 
INDUSTRY DAY AT THE RANGE UPDATES
The good folks running Industry Day at the Range have informed us that registration for the event is now closed. For those invited media members registered to attend this event and who did not receive their SHOT Show badge in the mail, you will be able to have your show badge printed at the range on Industry Day when you arrive. Please remember to bring a photo ID and your business card to expedite this process. Remember, NSSF has provided numerous buses leaving from a variety of hotels on the Strip for easy transportation to and from the range. The bus schedule can be found here, while directions for those using personal transportation are located here.
 
PRESS CONFERENCE ROOM LOCATION CHANGE!
The 2017 SHOT Show Press Conference Room has moved! The Press Conference Room will be located on Venetian’s fourth floor in Marcello #4504. The new room is just one floor up from the Press Room. Signs near the escalators and in the press room will direct media to the new press conference room location. A schedule of press conferences is available in the online Newsroom at SHOTShow.org/Newsroom, as well as on the SHOT Show Mobile App.
 
DON’T MISS NSSF’S PRESS CONFERENCE ON SUICIDE PREVENTION
By now most of you know that NSSF earlier this year partnered with the American Foundation for Suicide Prevention to produce a first-of-its kind program designed to educate firearms retailers, range owners and their communities about the risks of suicide, the signs to look for and things everyone can do to help reduce these tragic deaths, especially via the use of firearms. We now invite all members of the outdoor press to join us for an important press event on Tuesday, January 17, at 10 a.m. in the press conference room, Marcello #4504, announcing the national rollout of this program and asking you to help us spread the word about this important project.
 
ONLINE NEWSROOM MAKES YOUR JOB EASIER
One of the best shortcuts our media members can take to get to the news that matters most during SHOT Show is to visit the online SHOT Show Newsroom. There you’ll find links to show sponsor and news press releases, storyline ideas, NSSF infographics, exhibitor press releases and an expansive list of SHOT Show facts and figures.
 
DOWNLOAD THE 2017 SHOT SHOW MOBILE APP
The updated and enhanced 2017 SHOT Show Mobile App is now available for download. The SHOT Show Mobile App, available for iPhone, Android and Blackberry products, is an all-information, one-stop-shop for everyone attending the show. From real-time show announcements and the interactive floor maps that allow buyers and media to instantly connect with the exhibitors they need to see, to meeting and scheduling functions, product information download capabilities (including product scanning at the New Product Center), SHOT Show video feeds and more, this app is now used by nearly every one of the more than 64,000 people attending the show each year. The app can be synced across various smart devices, and it also includes social media, note taking and educational session rating functionalities, among others. Download now, and make sure to stop by Daniel Defense at booth #20571 and thank them for sponsoring this app for the third consecutive year.
 
CELEBRITIES IN THE HOUSE!
Celebrities making booth appearances at the SHOT Show make great fodder for stories and photo ops. A complete list of famous people attending the show and their autograph signing schedules can be found here.
 
PRESS ROOM HOURS
The 2017 SHOT Show Press Room, located on the third floor of the Venetian in the Murano Ballroom, will be open to working members of the press registered to attend the show as follows:

• Monday January 16: 12:00-5:00 p.m.
• Tuesday, January 17: 7:30 a.m. to 6:00 p.m.
• Wednesday and Thursday, January 18-19: 7:30 a.m. to 6:30 p.m.
• Friday, January 20: 7:30 a.m. to 3:00 p.m.

EXHIBITOR PRESS RELEASES KEEP YOU TUNED IN
Each year we invite our more than 1,600 exhibitors to post their product press releases in the weeks leading up to and during SHOT Show Week. These releases, found here and on the SHOT Show Mobile App, can help you quickly identify the companies and products you need to see without having to negotiate the entire show floor to find them. The list is arranged alphabetically by exhibitor and can be printed.
 
MEDIA, JOIN NSSF!
The National Shooting Sports Foundation is the trade association for the firearms industry. As members of the outdoor press, that certainly includes you. Indeed, you are vital to ensuring our mission of promoting, protecting and preserving hunting and the shooting sports continues to succeed. We’d like to encourage every media professional attending SHOT Show to join NSSF as a Media Member. Not only does your membership help support the industry and your profession, you’ll also enjoy discounts on NSSF’s many research reports, access to the NSSF Members Lounge and Business Center during SHOT Show, and access to office supply and insurance discounts. To learn more and to join, go to www.nssf.org and click on the Membership heading at the top of the page.